McDonalds Corporation Essay -- GCSE Business Marketing BTEC Coursewor

McDonalds Corporation McDonalds is the undisputed king of burgers. This has been the trend in the fast-food industry from their creation in the 1960s to their massive growth in the 70s, 80s, 90s, and now the new millennium. Over the past forty years, McDonalds has fully taken favour of their strengths but because of maturity in the fast food industry, more focus will collapse to be put on opportunities, weaknesses, and threats.Strengths. The first strength of McDonalds has been their product strategy. Throughout the past three decades they consent simply been a hamburger and fries Restaurant. Growing customer wants and needs along with increased tilt has forced them to alter and improve their menu to better fit the environment. Factors such as growing competition and consumers becoming more health conscious have forced them to make these changes. Today McDonalds offers a wide variety of products that consist of 26 items. Breakfast items include biscuit sandwi ches, Egg McMuffin, hotcakes and sausage, sausage McMuffin with egg, and move eggs. Sandwiches include the Big Mac, cheeseburger, Crispy Chicken Deluxe, Filet-O-Fish, Grilled Chicken Deluxe, Grilled Chicken Salad Deluxe, hamburger, Quarter Pounder, and the Quarter Pounder with cheese. Dessert items include baked orchard apple tree pies, chocolate chip cookie, hot fudge sundae, ice cream cone, McFlurry, and milkshakes. Other items on the menu include the apple-bran muffin, Chicken McNuggets, French fries, Garden Salad, Happy Meals, promiscuous drinks, and other beverages. Promotion has also been a strength for McDonalds. They have always focused promotion around good food, friendly folks, and fun. They have also worn-out(a) a considerable amount of money on promotional programs such as Monopoly, Happy Meals, and the Big Mac. In addition to these promotions, McDonalds signed a ten-year contract with Disney combining promotions for food items with Disney movies. They al so continue the victorious Beanie Baby promotion that is credited as the companys most booming promotion ever. On October 25 they introduced the American Trio Collection of Beanie Babies that celebrate the American Political Process. In addition to promotion, McDonalds has also been successful at placing restaurants in every available position. The increase of outlets per year has re... ...ket. These restaurants have the ability to be exserted throughout the United States and provide a deep amount of sales domestically. This will be growingly important as sales in current McDonalds restaurants flatten. These restaurant chains may also have the ability to be expanded internationally depending on their success in the U.S. An opportunity that McDonalds has not been taking advantage of is their environmental concerns. Recently McDonalds was honored by the U.S. Environmental Protection Agency for their conservation and recycling efforts. The EPA cited McDonalds as the industry leader because of its continual review and evaluation of packaging materials. This is something that could be used in a promotional effort to better their image in consumers minds. It could be positioned directly against competitors to show that McDonalds does care virtually the environment. McDonalds has done well with establishing a plan for future growth and expansion. As long as they continue to build awareness for their other brands, expand internationally, and better manage product introduction in existing McDonalds restaurants, they will continue to be number one.